IDA was delighted to act as a leading design team, participating in NBA’s new workplace transformation to develop vivid brand identity and to pursue a working environment focusing on well-beings.
Client: NBA
Design: IDA Workplace + Strategy
Print material: Digital wallcovering
Digital print technology: Unknown
Year: 2016
The project
Located in Cathay Landmark of Taipei, Taiwan, the reception of NBA new office was designed to greet the employees and guests with signature wooden court, for a real experience of NBA professional basketball court.
Meeting room is hidden behind the NBA logo light box, encompassing by a wall of 72 authentic NBA game balls where 10 people can be accommodated for brainstorming and discussion. On the right side, NBA product display area is well presented with the image of NBA locker rooms, bringing the real site to the workplace for strengthening the users ‘experiences and enhancing the authenticity of NBA. Moreover, the open bar in the office was created to foster social activities and to promote a relaxing lifestyle.
It’s not only about basketball or sport, NBA new office is full of an ambiance with dreams and hopes that allows employees to be passionate about what they do.
Photography
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